Chairman/CEO and design director
Henrik Fisker is an entrepreneur and legendary designer, and creator of iconic cars like the Fisker Karma, BMW Z8, Aston Martin DB9, Aston Martin V8 Vantage, VLF Destino, VLF Force 1 and VLF Rocket.
Henrik Fisker is the founder, Chairman and CEO of Fisker Inc., an American automaker revolutionizing the development of electric vehicles with game changing battery solutions. In its previous incarnation, Henrik Fisker founded Fisker Automotive in 2007 to create the first green lifestyle automotive company. At Fisker Automotive, Henrik took the idea from conception in 2007 to lead a team of 600 people, raised more than $1bn in capital, took the company from from concept to full scale production, sales and marketing of the company’s first model, Fisker Karma that sold more than 2000 vehicles in the first 6 month of production. Under the leadership of Henrik, Fisker Automotive won numerous awards, including 2012 Time Magazine Best Inventions of the Year. Henrik Fisker resigned from Fisker Automotive in March 2013 due to major differences with management on strategy. Fisker Automotive experienced issues with its battery maker A123, that had 2 recalls and a bankruptcy, with Fisker Automotive going through a restructuring in February 2014.
In January 2016, Henrik Fisker cofounded VLF Automotive with Bob Lutz and Gilbert Villarreal, an American luxury sports car manufacturer based in Auburn Hills, Michigan that specialized in low volume, specialty cars. Henrik Fisker is also head of design and product strategy at VLF, that currently has 2 models the VLF Destino V8, VLF Force 1 V10 and VLF Rocket.
Henrik Fisker founded HF Design in June 2013 in Los Angeles, a design and innovation company involved in various innovative consumer products ranging from automotive, lifestyle, homeware, education and smart devices. HF Design announced a new revolutionary partnership with Benetti Yachts in April 2016, launching a new series of 164 foot super yachts called Bennett Fisker 50.
Henrik founded Fisker Coachbuild in 2005, an automotive design house that created cars such as the Artega GT, Fisker Latigo and Fisker Tramonto. From 2001 to 2005, Fisker held prominent executive positions at Ford Motor Company. He was creative director at Ingeni, Ford’s London-based design and creativity center. At the same time, Fisker served as Board Member and Design Director at Aston Martin in Gaydon, UK. As a board member, Fisker was part of a team that led the turnaround of Aston Martin. Henrik designed the Aston Martin V8 Vantage and was responsible for the production launch design of the DB9, variants of which were James Bond’s preferred vehicles. Fisker was also director of Ford’s Global Advanced Design Studio in southern California. Designed under his direction were several show cars including the Shelby GR1 concept showcased at the 2005 North American International Auto Show. From 1997-2000, as president and chief executive officer of BMW Designworks USA, BMW’s California-based industrial design subsidiary, Henrik led a team of 130 people and was responsible for both internal and external clients. Henrik created notable cars such as the BMW Z07 concept (1997) and BMW Z8 roadster (1999), another Bond car.
Henrik sits on the advisory board of Panasonic Avionics and is a senior advisor to McKinsey & Company. Previously he has held board positions at Advanced Lithium Power, Aston Martin and BMW Designworks USA. He has held several honorary roles as Judge for 2012 Pebble Beach Concours d’Elegance for best in class, elegant design category and 2010 Advisor and Judge for Royal College of Art, UK in Automotive Design. He graduated in Transportation Design from Arts Center College of Design in 1989.