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Fisker News & Blog

Fisker, ‘Thrones’ celebrity work to advance sustainable mobility

Posted by Fisker Inc on Sep 12, 2019 9:38:55 AM


Nikolaj Coster-Waldau and Henrik Fisker are working to bring sustainable, affordable and premium mobility to market. Photo courtesy of the company.

Wednesday, Sep. 11, 2019, 04:27 PM

By Auto Remarketing Staff

LOS ANGELES - Many TV viewers know him as “Jaime” on the HBO series, “Game of Thrones.”
But many of those fans might not know that Nikolaj Coster-Waldau travels the world as the United Nations Development Programme Goodwill Ambassador for climate change and other social issues.

Now, Coster-Waldau is teaming up with electric vehicle and advanced mobility products company Fisker to bring sustainable, affordable and premium mobility to market.
He will serve as a partner and sustainability adviser to Fisker chairman and chief executive officer Henrik Fisker in working toward a future with advanced, affordable, electric mobility serving as a model for the future of transportation.
Fisker and Coster-Waldau first connected on Twitter, discussing their passion for sustainability. The two are working toward helping Fisker Inc. fulfill as many of the United Nations’ sustainability goals as possible.
Fisker Inc. is working toward completion of its “affordable, all electric production-intent” SUV prototype. The company will unveil the all-electric SUV at the end of this year, and it will feature a range of approximately 275 to 300 miles.
The vehicle will also use recycled plastic from ocean debris, vegan leather, and a solar roof in its top-model spec.
Also, the vehicle will recycle waste generated during tire manufacturing. The vehicle will recycle that waste — which typically goes to landfills – for various interior applications.
Fisker Inc. says its long-term goal is the creation of a consumer platform that brings desirable, affordable and sustainable mobility to the mass market.
The company wants to enable a wider consumer base to drive its premium electric vehicles. To do that, Fisker is working on what it describes as a “revolutionary direct-to-consumer smart platform,” which it says might not include sales of its vehicles.
Fisker Inc. says it will announce details of its affordable, direct-to-consumer e-mobility platform later this year. That, according to the company, will break new barriers of entry to affordable, clean mobility “without onerous long-term contracts or expensive upkeep.”
“I am very excited to have Nikolaj participate in Fisker’s mission of binging the world’s most sustainable, affordable and desirable electric vehicles to mass market,” Fisker said in a news release. “I am looking forward to working with him on learning about and achieving U.N.’s sustainability goals”
“Mass vehicle electrification around the world will make an immense impact on the fight to combat climate change,” said Coster-Waldau, who has also partnered with Google in implementing its street-view tool to raise awareness and show the impacts of climate change in Greenland. He has also traveled to Maldives to report the effects of global warming. 
Coster-Waldau continued, “And although we’ve progressed, there’s still a long way to go. Henrik Fisker’s vision to help spark wider adoption of electric vehicles is unique, combining the most sustainable materials and manufacturing with his globally renowned design touch to bring emotionally appealing vehicles to the mass market. I’m delighted to embark on a journey to deliver more beautiful vehicles for a more beautiful world.”

Topics: Sustainability, Innovation, Future, Design, SUV, Electric Vehicle, GoT, GameofThrones, NikolajCosterWaldau, Celebrity, EVs, News